B2B Content Strategy Consulting
Get senior-level B2B content strategy consulting that aligns your messaging, content engine, and sales pipeline—so your team knows exactly what to create and why it drives revenue. Work with a B2B content strategy consultant who closes the gap between content production and business outcomes.
Work with a B2B content strategy consultant who closes the gap between content production and business outcomes.
Ready to connect content with revenue?
Here's what's actually happening:
- Marketing is producing content that generates awareness but rarely direct leads
- You have no clear strategy, priorities, or message that ties everything together
- Teams are stuck in execution mode without strategic direction
- You're pressured to prove ROI, but nothing connects content to revenue
- You're the bottleneck for all content decisions because there's no framework
- Everything feels reactive instead of strategic
- Sales calls are filled with clarification instead of qualification
Why B2B Content Strategy Consulting Is the Missing Link in Your Pipeline
Here's what's actually happening:
- Prospects who don't understand what you do or why you're different—they land on your site confused and leave
- Sales cycles that drag because content isn't educating buyers—reps spend calls explaining basics instead of closing
- Marketing and sales working in silos—no shared language, no alignment on what moves deals
- Content that attracts the wrong leads—because your messaging is too broad or generic
- Zero authority in your market—you sound like everyone else, so buyers default to price
- A team that's burned out from producing content that goes nowhere
The Real Cost of Content Without Strategy
It's for B2B teams who know content matters—but need senior-level thinking to make it work.
- B2B service providers or mid-market companies who need content that supports a complex, multi-stakeholder buying process
- Marketing teams producing content without strategic direction—no clear priorities, no alignment with sales
- Founders or CMOs who need senior-level strategic oversight without hiring a full-time content leader
- Companies producing content with no measurable impact on pipeline, sales conversations, or deal velocity
Who This Content Strategy Is For
- A clear content strategy tied directly to revenue goals—not vanity metrics
- Defined content pillars and topic clusters that align with how buyers actually buy
- A messaging framework aligned to buyer needs—not just what you want to say
- A 90-day pipeline-focused content plan with priorities, timelines, and accountability
- Clarity on roles, workflows, and processes so your team knows who does what
- A roadmap your team can actually follow—with decision criteria built in
What Changes After Working Together
Now we get tactical. I develop 3–5 content pillars based on your messaging framework and map specific topics, formats, and campaigns to each stage of your pipeline. This includes TOFU content that builds awareness, MOFU content that educates and nurtures, and BOFU content that supports sales conversations and closes deals. I also identify quick wins—high-impact content your team can create immediately—and longer-term strategic plays that build authority and differentiation over time. Every content idea is tied to a specific business outcome, whether that's MQLs, pipeline velocity, or deal size. This is the bridge between strategy and execution. For teams with large content libraries that need assessment, I also offer a content audit for professional services.
Step 3 — Content Pillars & Pipeline Mapping
Here's where we build the foundation. I develop a messaging framework that connects your value proposition to specific buyer needs at each stage of the funnel. This isn't generic positioning—it's clear, differentiated messaging that your sales team can actually use. I map your content themes to revenue outcomes, so every piece of content has a purpose beyond traffic. We identify the buying triggers, objections, and decision criteria that matter most to your ICP. The result is a strategic narrative that aligns marketing, sales, and product around how you talk about value—and a content approach that supports real business outcomes. If you need deeper brand messaging consultant work or website messaging services, we can layer that in.
Step 2 — Messaging & Revenue Alignment
We start with a deep dive into your current content ecosystem, marketing goals, and sales process. I review your existing content, messaging, competitor positioning, and team structure. Then I conduct stakeholder interviews with your sales team, product leads, and customer success to understand what's actually driving revenue and where content gaps exist. This isn't surface-level. I'm looking at what's working, what's broken, and where the biggest opportunities are to connect content with pipeline. By the end of this phase, I know exactly what your content needs to accomplish and why your current approach isn't delivering.
Step 1 — Strategic Intake & Audit
Here's How It Works:
Step 2 — Messaging & Revenue Alignment
You get a comprehensive content strategy roadmap that includes everything your team needs to execute. The deliverable includes your messaging framework, content pillars, a 90-day prioritized content plan with clear assignments, editorial workflows, and success metrics tied to revenue. I also provide a Loom walkthrough where I explain the strategy, rationale, and how to implement it. You're not guessing what to do next—you have a clear plan, decision-making criteria, and a system your team can follow. And if you need support during rollout, I offer optional Slack access for the first 30 days to answer questions and troubleshoot.
Step 4 — Delivery of Strategy & Execution Plan
Get pricing & availability →
Content strategy roadmap with priorities, timelines, and success metrics
Buyer-aligned messaging framework that connects your value to customer needs
Topic and campaign ideas mapped to funnel stages—TOFU, MOFU, BOFU
90-day content execution plan with clear assignments and accountability
Loom walkthrough of everything so you understand the strategy and can train your team
What You Get:
What You Get:
Christine’s process was seamless, professional, and gave me the confidence to raise my prices and market my services without second-guessing myself. This was a game-changer.”
—Jess Miles, Founder of Milk & Honey Co Bookkeeping
"“I didn’t even flinch at the price—because I knew how much I needed this. And I would’ve paid more.."
Why Work with a B2B Content Strategy Consultant
"Working with Gabby was above and beyond what I ever could have expected. It was a mental, physical, and emotional change. She helped me heal my relationship with food and my body." — Lisa M.
"Gabby helped me heal my relationship with food and my body."
"Gabby is a big sister presence + a kick butt coach all in one! I didn't realize how much of getting healthy was the mental work. She helped me get back on track after having my 2nd baby." — Marie H.
"Gabby is a big sister presence + a kick butt coach all in one!"
"I thought I never had time for my own health between 3 kids and a tiring job. Gabby taught me how to make time for and truly care for ME." — Jasmine V.
"Gabby taught me how to make time for and truly care for ME."
“I had no idea where to start. Christine walked me through the whole process—and made it easy. She helped me say what I couldn’t quite articulate myself. And now I have messaging that does the talking for me. Christine’s process was efficient, insightful, and incredibly effective. I’m extremely happy with the results—and I’ll absolutely work with her again.”
—Roger Lang, Attorney, CPA, and Strategic Advisor
“She asked questions that made me think deeply about my value. The answers turned into amazing copy."
Ready to get started? →
"Working with Gabby was above and beyond what I ever could have expected. It was a mental, physical, and emotional change. She helped me heal my relationship with food and my body." — Lisa M.
"Gabby helped me heal my relationship with food and my body."
"Gabby is a big sister presence + a kick butt coach all in one! I didn't realize how much of getting healthy was the mental work. She helped me get back on track after having my 2nd baby." — Marie H.
"Gabby is a big sister presence + a kick butt coach all in one!"
"I thought I never had time for my own health between 3 kids and a tiring job. Gabby taught me how to make time for and truly care for ME." — Jasmine V.
"Gabby taught me how to make time for and truly care for ME."
Content marketers execute. Agencies scale production. B2B content strategy consulting provides senior-level strategic thinking—the kind you'd get from a VP of Content or fractional CMO, without the full-time cost. I'm not here to write blog posts or manage your content calendar. I'm here to build the strategy, align it with revenue, and give your team a clear roadmap they can follow. If you need execution after that, your team (or an agency) can handle it. But without strategy first, execution is just noise.
How is B2B content strategy consulting different from hiring a content marketer?
Think of me as your fractional B2B content leader. I deliver the strategy and execution plan—your team handles the production. That said, I can also provide execution support or fractional content leadership if needed. Some clients want strategy only. Others want me to stay involved through implementation, either as a fractional content leader or through project-based execution support. We can discuss what makes sense based on your team's capacity and goals.
Do you execute the strategy too, or just deliver the plan?
The B2B content strategy consulting process takes 3–4 weeks depending on complexity and stakeholder availability. Once delivered, you can start implementing immediately. Most clients see their first content live within 2 weeks of delivery—especially quick wins I identify during the audit. The 90-day execution plan is designed to be realistic and prioritized, so your team isn't overwhelmed. If you need help during rollout, I offer optional Slack support for the first 30 days.
How fast can we implement the strategy?
As a B2B content strategy consultant, I work with B2B service providers and mid-market B2B companies—typically in tech, SaaS, professional services, and industrial sectors. My clients are usually at a stage where content matters, but they don't have senior-level strategic leadership to make it work. That might be a founder who's been the content bottleneck, a marketing team that's executing without direction, or a CMO who needs fractional support without hiring full-time. If you're producing content but not seeing pipeline impact, we're probably a good fit.
What types of companies do you work with?
Results depend on your team's execution, but clients typically see clearer alignment between marketing and sales, faster content production cycles, and better pipeline contribution from content. Some clients reduce their content bottleneck by 60–70% because teams finally have decision-making frameworks. Others see measurable increases in content-influenced pipeline within the first quarter. The biggest shift is moving from "we're creating content" to "we know exactly what content drives revenue and why." That clarity alone transforms how teams operate.
What results can I expect from B2B content strategy consulting?
Most clients either extend into ongoing fractional content leadership, bring me back for quarterly strategy refreshes, or hand off execution to their internal team or agency. The 90-day plan is designed to be repeatable—you'll have the frameworks and decision criteria to keep going without me. That said, many clients want continued support as their business evolves, market positioning shifts, or new content challenges emerge. We can discuss ongoing engagement options that make sense for your goals.
What happens after the 90-day plan is complete?
Yes. My expertise is in B2B content strategy services—specifically helping companies align content with complex buying processes, longer sales cycles, and revenue goals. B2C content requires a different approach, and I don't take on consumer-focused work. If you're selling to businesses, we're aligned. If you're selling to consumers, I'm probably not the right fit.
Is this only for B2B companies?