You’ve got the vision—but approvals, rewrites, and shifting priorities keep stalling execution. Instead of chasing tasks, you need a fractional content strategist who turns strategy into content that ships. That’s where I come in.
Strategic Content That Actually Gets Done—Without Burning Out Your Team
No more bottlenecks, burnout, or backlogs. Just clear priorities, simple workflows, and strategic content that moves the needle.
You’re expected to drive strategy and traffic, but you’re stuck cleaning up briefs, chasing approvals, and rewriting what should’ve shipped last week.
You know what great content should look like—and what it should do.
But instead of steering strategy, you’re buried in production bottlenecks and patchwork processes that make publishing feel like pushing a boulder uphill.
There’s no bandwidth to connect your roadmap to results—let alone keep up with the CEO’s thought leadership requests, sales asks, and shifting campaign goals.
Great Content Needs More Than Ideas.
It Needs Execution.
📌 Your briefs move through review quickly with aligned stakeholder input
📌 Your content team produces assets that meet the mark the first time
📌 Your campaigns ship on schedule—without you needing to push every task forward
Because when your content priorities are clear and your process actually works…
Your sales and marketing teams would stop arguing over what content to prioritize
Your campaigns would ship faster—with less friction, rewrites, and rework
Your content would reflect the clarity and authority your brand is known for
And your CEO wouldn’t need to keep asking, “Where’s that LinkedIn post I was supposed to review?”
What if your content ops felt like a true extension of your in-house team—and finally executed the roadmap your CMO keeps asking for?
“I usually struggle to say things the way I mean them. But during our call, Christine asked the kind of smart, specific questions that pulled insights out of me I didn’t even know how to articulate. What she delivered sounded exactly like me—just clearer, stronger, and more compelling. Now, I finally have messaging that’s consistent across my whole brand and easy to hand off to my team.”
—Jess Miles, Founder of Milk & Honey Co Virtual Bookkeeping
"What she delivered sounded exactly like me—just clearer, stronger, and more compelling."
You just need execution that matches your strategy.
Fractional content strategy support plugs into your team with done-for-you planning, messaging alignment, and production workflows—so you can lead, not chase.
Get clarity on what to say, who it’s for, and how it gets shipped—without being the one to manually move it all forward.
When you own the strategy and the execution, something's gotta give.
‘Cause you don’t have time to babysit briefs or re-explain your brand voice for the hundredth time.
It's Time For Fractional Content Strategy Support
Whether you’re drowning in ideas, blocked by internal bottlenecks, or stuck managing freelancers who just don’t get it—this service gives you a strategic brain and execution muscle.
Because it doesn’t matter how great your ideas are if they never make it past a Google Doc.
This service is built for marketers who are ready to move from ‘someday content’ to shipped campaigns—without the bottlenecks..
“Real artists ship.” — Seth Godin
Content that actually ships—without you being the one to manage it
Messaging that aligns with your brand, buyers, and goals—so your strategy isn’t lost in translation
Campaigns built around outcomes—whether that’s lead gen, nurture, or thought leadership
A system you can keep using—so execution doesn’t fall apart after we wrap
Bandwidth back—no more chasing freelancers, reworking drafts, or explaining your voice again
What You Get:
Investment:
$3,500
*One-time investment You walk away with a website you’re proud of—and the words to power your entire brand.
» Strategic messaging doc based on your positioning, goals, and funnel priorities
» Content calendar and roadmap for the next 30–90 days
» Executive-ready briefs + outlines (ready to hand off to internal or external writers)
» Audit of existing content, gaps, and messaging clarity
» Slack/Asana async support to keep things moving
✨ FRACTIONAL STRATEGY + DONE-FOR-YOU EXECUTION
What’s Included In Strategic Content Execution™
» Clear brand voice + value prop that scales across channels
» Key messages mapped to your audience journey
» Pillar themes that anchor your blog, social, email, and thought leadership
» Sales and marketing alignment: one message that serves both
✨ CLARITY-FIRST MESSAGING
» Quarterly or launch-based content campaigns
» Workflow optimization (so content doesn’t die in Google Docs)
» Production timelines, approval flows, and roles clarified
» Optional content design support coordination (if needed)
✨ CAMPAIGN + OPS SUPPORT
I’ll deliver your messaging doc, content briefs, and roadmap so your team (or mine) can execute with clarity—no more bottlenecks, guessing, or misalignment.
Step 3:
Deliverables & Execution Plan
We’ll meet for a focused 90-minute session to define your positioning, clarify what to say (and where), and prioritize what needs to be created first.
Step 2:
Strategy & Messaging Intensive
You’ll fill out a quick form and share key materials. I’ll review your site, goals, content workflows, and gaps—then send over a custom scope aligned with your priorities.
Step 1:
Kickoff & Content Audit
Here's How It Works:
(But that’s not a real strategy.)
• Hire a budget copywriter or a friend-of-a-friend?
Mismatched messaging quietly repels premium clients.
That gap between how great your work is and how your site sounds?
It’s why you keep hearing: “I love your vibe, but I’m not ready to invest.”
• Do nothing and rely on referrals?
Even referrals Google you.
If your site doesn’t reflect your value—or you cringe sending it—how much business are you silently losing?
Every month you delay is a month dream clients bounce.
If one premium client is worth $3K–$8K… and your copy scares off just two?
That’s $6K–$16K, gone.
Strategic copy is a one-time investment that pays you back every day.
Even while you sleep.
You could throw more freelancers and SEO tools at the problem…
sure. . .
Christine’s process was seamless, professional, and gave me the confidence to raise my prices and market my services without second-guessing myself. This was a game-changer.”
—Jess Miles, Founder of Milk & Honey Co Bookkeeping
"“I didn’t even flinch at the price—because I knew how much I needed this. And I would’ve paid more.."
"Working with Gabby was above and beyond what I ever could have expected. It was a mental, physical, and emotional change. She helped me heal my relationship with food and my body." — Lisa M.
"Gabby helped me heal my relationship with food and my body."
"Gabby is a big sister presence + a kick butt coach all in one! I didn't realize how much of getting healthy was the mental work. She helped me get back on track after having my 2nd baby." — Marie H.
"Gabby is a big sister presence + a kick butt coach all in one!"
"I thought I never had time for my own health between 3 kids and a tiring job. Gabby taught me how to make time for and truly care for ME." — Jasmine V.
"Gabby taught me how to make time for and truly care for ME."
“I had no idea where to start. Christine walked me through the whole process—and made it easy. She helped me say what I couldn’t quite articulate myself. And now I have messaging that does the talking for me. Christine’s process was efficient, insightful, and incredibly effective. I’m extremely happy with the results—and I’ll absolutely work with her again.”
—Roger Lang, Attorney, CPA, and Strategic Advisor
“She asked questions that made me think deeply about my value. The answers turned into amazing copy."
"Working with Gabby was above and beyond what I ever could have expected. It was a mental, physical, and emotional change. She helped me heal my relationship with food and my body." — Lisa M.
"Gabby helped me heal my relationship with food and my body."
"Gabby is a big sister presence + a kick butt coach all in one! I didn't realize how much of getting healthy was the mental work. She helped me get back on track after having my 2nd baby." — Marie H.
"Gabby is a big sister presence + a kick butt coach all in one!"
"I thought I never had time for my own health between 3 kids and a tiring job. Gabby taught me how to make time for and truly care for ME." — Jasmine V.
"Gabby taught me how to make time for and truly care for ME."
"Working with Gabby was above and beyond what I ever could have expected. It was a mental, physical, and emotional change. She helped me heal my relationship with food and my body." — Lisa M.
"Gabby helped me heal my relationship with food and my body."
"Gabby is a big sister presence + a kick butt coach all in one! I didn't realize how much of getting healthy was the mental work. She helped me get back on track after having my 2nd baby." — Marie H.
"Gabby is a big sister presence + a kick butt coach all in one!"
"I thought I never had time for my own health between 3 kids and a tiring job. Gabby taught me how to make time for and truly care for ME." — Jasmine V.
"Gabby taught me how to make time for and truly care for ME."
I’ve written for brands like DocuSign, Zapier, BetterUp, and Clari—and coached entrepreneurs through $10K pivots, complete rebrands, and client acquisition systems that stick.
After watching brilliant experts struggle to explain what makes them different, I created the Clear Value Copy Process™ to give you the confidence, clarity, and copy that sells for you.
This isn’t just website copy—it’s the foundation for a brand that books.
meet your strategist!
I’m Christine, a brand messaging strategist and conversion copywriter who’s helped B2B teams, consultants, and service providers clarify their value, connect with buyers, and create content that drives revenue.
You’re a content marketer, founder, or strategist juggling too many priorities—and you're done trying to force cohesion between brand, content, and pipeline without a system.
You’ve got strong ideas, but execution keeps slipping. You need someone who gets both strategy and the messy realities of internal approvals, SME delays, and shifting campaign goals.
You’re craving clarity and momentum—not another brainstorm, another doc, or another freelancer who needs managing.
Is This the Right Fit for You? Let’s Make Sure.
You’re just looking for a quick batch of blog posts or someone to fill your calendar without touching strategy.
You need hand-holding across multiple internal departments or heavy project management—this works best when you already have baseline ops in place.
You’re not ready to align your content efforts with real business outcomes (revenue, leads, visibility)—because that’s the whole point.
We'll review your current messaging and map out exactly what needs to change to start converting better.
Shoot me a message with your contact info and project details and I'll be in touch ASAP!