If they don't get it, they won't buy it.
I help you translate your offer into strategic messaging and website copy that actually drives sales.
AS SEEN IN
✓ Your leads ask "So... what do you actually do?"
You're In The Right Place If
✓ Your content gets views but doesn't drive pipeline
✓ Your messaging sounds like every other B2B brand in your space
✓ Your campaigns aren't converting because the positioning is off
The problem isn't your content volume. It's your message clarity.
I write website copy and messaging strategies that make it crystal clear why someone should choose you over every other option in their inbox.
How I got here
(spoiler: it wasn't the plan)
I never set out to be a marketer. But looking back, there were clues.
Like when I got my CELTA certification to teach English as a second language because it broke my heart watching people struggle to communicate what they knew.
Or in college, when I scripted and produced a recruitment video for my sorority because we needed an actual online presence (this was 2010—YouTube was still figuring itself out😆).
Turns out, I've always been drawn to the same problem: helping people clarify and communicate their value.
These days, I work with service-based businesses and B2B brands who need their marketing to actually drive results, not just sound pretty.
Lawyers, consultants, SaaS companies—the kind of businesses where clear communication isn't nice-to-have, it's make-or-break.
present
Building systems to help service providers master client acquisition and B2B marketers execute content that actually converts.
2025
Began coaching service providers on how to land clients through strategic positioning, outreach and content.
2024
Began writing brand messaging and website copy that helps service providers convert prospects into premium clients.
2022
Started fractional content roles. Built voice & tone guides, managed writer teams, owned entire content strategies.
2021
Officially launched digital products business. Generated 50% of my income through YouTube + sales funnels I built myself.
2020
Began selling B2C digital prodicts via direct response copywriting. Learned that conversion beats clever every time.
2019
Pivoted from sales to writing content for B2B SaaS companies. Always went in with strategy, not just pretty words.
2013
Graduated with English lit degree. Started B2B sales in NYC—sink or swim entry-level job that taught me how to position products
My Timeline
How I Found My Way to Shore🏝️
What It's Like to Work With Me
I focus on what actually drives results—clear positioning, strategic messaging, and systems that work even when you're not the one pushing every task forward.
Whether I'm rewriting your entire website or building content execution systems for your team, the goal is the same: message clarity that drives business outcomes.
The leads feel warmer. Your words sound like you. You’re not second-guessing every headline or scrambling for content ideas. You're back to doing your best work—with a brand presence that backs it up.
Step 3:
You get to be the expert again.
Depending on your needs, I’ll either write your full brand messaging and website copy or build a lean content execution system that matches your bandwidth, goals, and voice. Think: strategy that actually gets done.
Step 2:
We build the plan.
We’ll talk through your current strategy, where you're getting stuck, and whether website copy, content ops, or a custom retainer makes the most sense. No pressure, no pitch deck—just clarity.
Step 1:
Schedule a call or shoot me an email
Here's How It Works:
"Christine is an incredibly talented writer, has a keen eye for detail, and will take the time to understand your customer personas and journey to write quality content for your business. Our team looks forward to continuing our work with her."
-Daniela Ochoa, Content Marketing Specialist at Thinkific
"She takes the time to understand your customer personas and journey to write quality content for your business. "
Fast facts. . .
Youtube subscribers
21.2K
happy clients & customers
300+
years in marketing and sales
10
email subscribers
8K
I'm obsessed with . . .
Mocktails in fancy glassware, wandering around bookstores like it’s a sport, and trying not to adopt every dog I meet.
for daily self care
Longform commentary, niche deep dives, and anything that starts with “The dark side of…”
binging on youtube
A fresh notebook, a long walk with my step tracker judging me, and some wildly overpriced coffee I’ll 100% justify.
can't live without
Homebody with a Planner
or
Van Life Wanderer
tj maxx
or
saks 5th ave
late night party animal
or
early morning bible study
giant salad
or
NY Strip
Make a guess. I love . . .
get to know me
"I am so grateful we found Christine to help update my website copy! She took the time to understand our mission, vision and brand values and then was able to write copy that matched our voice - perfectly! Her work motivated us to invest in a full website update to help up-level the brand (which hadn’t been revamped in about 5 years!) Now we feel more aligned than ever, can’t wait for the new website to launch. I can’t recommend Christine enough! Thank you, thank you, thank you!"
-Nichole Howard, Personal Branding Expert at Nicole MCH Photography
"Working with Christine was a great business decision."
Schedule Your Call
We'll diagnose exactly what's not working in your current messaging and map out a plan to fix it.
Book a free 30-minute messaging audit
Ready to stop losing prospects to confusion?
If you're tired of explaining what you do three different ways and still getting blank stares, let's fix that.
I work with a small number of clients each quarter to overhaul their messaging—from website copy to email sequences to sales conversations. The result? Prospects who actually understand what you're selling and are ready to buy it.