You see, I actually got my bachelor's in English Lit! 🎓
But I bought into the myth that writing wouldn't pay the bills, especially not in NYC! So writing remained a hobby and something I attended workshops for on the weekends.
But as I worked my way up the ranks in sales, I started playing around with automated prospecting software. I became obsessed with creating attention-grabbing subject lines and tweaking the messaging to see what worked.
Little did I know that these small moments of writing would actually have a huge impact on my career path.
So, one day, my company called a meeting and asked me to present my email sequences and explain why they have the highest conversion rate. It struck me like a lightning bolt—I realized I could combine my writing skills and analytical nature to craft persuasive copy that sells.
It turned out that copywriting was a perfect fit for my introverted personality and passion for analyzing buyer behavior.
I've been trusted by some of the most notable SaaS brands like DocuSign, Thinkific, Sage, and BetterUp.
By combining persuasive copy with buyer psychology principles, I create content that not only speaks to potential customers but encourages them to take action.
As a B2B SaaS writer, I understand customer's needs, pain points, and preferences so I can craft compelling stories that capture their attention.
"I am so grateful we found Christine to help update my website copy! She took the time to understand our mission, vision and brand values and then was able to write copy that matched our voice - perfectly! Her work motivated us to invest in a full website update to help up-level the brand (which hadn’t been revamped in about 5 years!) Now we feel more aligned than ever, can’t wait for the new website to launch. I can’t recommend Christine enough! Thank you, thank you, thank you!"
-Nichole Howard, Personal Branding Expert at Nicole MCH Photography
"Working with Christine was a great business decision."
With a sales background and a proven track record in content marketing, I actually understand how our work together directly translates to revenue.
Swift turnaround times
Responsive and reliable
Focused on client satisfaction
I run an online course and membership for fellow freelancers, constantly refining my copywriting and marketing skills through real-life experiences.
I'm a volunteer life-skills coach for foster-care youth transitioning into adulthood.
I swapped the hectic city life of NYC for a peaceful beach existence. And I even have a rescue beagle keeping me company while I work!
"Christine has a thorough and thoughtful writing technique. She has a wide array of knowledge in the B2B tech arena and is able to pick up content topics across industries and lines of business and run with them. She's an excellent communicator on project timelines and deliverables, and just an absolute joy to work with."
-Ted Sclavos, Senior Marketing Manager at DocuSign
"She knows exactly what goes into successful B2B marketing content."
The process is straightforward: we'll start with a discovery call, where we'll dive deep into your business goals and target audience.
From there, I'll provide a detailed proposal and contract. Once we're all set, you can sit back and relax while I deliver fresh, compelling copy that resonates with your audience.
book my call
Request a call and let's schedule a complimentary discovery call. Together, we'll explore how my copy can help you reach your business goals.