⚓️ book a free strategy call
Clear, client-winning copy and content that drives revenue for service providers and B2B brands tired of sounding like everyone else.
Your Message Is Drowning in Generic Copy—It's Time to Anchor It So Clients Choose You
No clear positioning = mixed messages. When every platform says something different, trust breaks before the sale.
Your site talks about you. Your prospects want to know how you help them.
Your copy is trying to sound impressive—so it ends up unclear.
Here's why your message isn't landing:
the harsh truth:
Clear beats clever every time. If your copy doesn’t connect fast, they’ll bounce fast.
I'm an English lit major who accidentally became a top-performing B2B sales rep.
Six years climbing from inside rep to managing my own territory taught me one thing: positioning products to fit what people actually want is everything.
But I was too empathetic for sales. While other reps were "grinding it out," I was obsessing over non-verbal cues and the why behind every conversation.
When automated prospecting hit the market, I A/B tested my way to the highest open and conversion rates on the team.
That's when it clicked: I could combine my love of words with sales training.
I Learned Copywriting the Hard Way—Sink or Swim
Not just what you do—who you do it for, how you're different, and why anyone should care.
Once we anchor that story, everything flows: website, social, sales materials, emails. All singing from the same hymn sheet.
You show up consistently or you erode trust.
The result? Messaging that doesn't drift past prospects—it pulls them straight to your shore.
My system starts with positioning and core messaging.
Every piece of content has a job, which ultimately is to drive revenue. No content for content's sake. Everything connects back to your main offer.
Strategic
Every line I write is through the lens of why a customer would care. Prospects don't care how impressive you are—they care if you can help them.
Customer-focused
Messages that get opened AND acted on are straight to the point. In our 2-second impression economy, you hook them or they're gone.
Straightforward
The Clear Value Copy™️ Approach...
For the past 10 years, I've helped B2B teams and service providers solve the same core issue: getting from great ideas to clear communication that actually converts.
I've written for brands like DocuSign, Zapier, and Clari. I've helped service providers land $10K+ clients. And I've coached teams through campaign launches that actually hit their numbers.
The common thread? Clear messaging that makes it obvious why someone should choose you.
B2B copywriter · content marketer · brand strategist
I'm Christine—and I fix messaging problems.
Nice to meet you!
"I finally feel proud of how my brand shows up online. My website copy is polished, consistent, and it actually sounds like me—which makes it easier to attract the kind of clients I want to work with.”
-Jess Miles, Founder of Milk & Honey Co Virtual Bookkeeping
"Christine bottled up my voice and gave me a messaging foundation for my entire business."
"Gabby is a big sister presence + a kick butt coach all in one! I didn't realize how much of getting healthy was the mental work. She helped me get back on track after having my 2nd baby." — Marie H.
"Gabby is a big sister presence + a kick butt coach all in one!"
"I am so grateful we found Christine to help update my website copy! She took the time to understand our mission, vision and brand values and then was able to write copy that matched our voice - perfectly! Her work motivated us to invest in a full website update to help up-level the brand (which hadn’t been revamped in about 5 years!) Now we feel more aligned than ever, can’t wait for the new website to launch. I can’t recommend Christine enough! Thank you, thank you, thank you!"
-Nichole Howard, Personal Branding Expert at Nicole MCH Photography
"Working with Christine was a great business decision."
book a call
Your expertise is obvious to your clients—but not to your website visitors. Get website messaging that positions you as the premium choice and attracts clients ready to pay your rates.
CLEAR MESSAGING FOR SERVICE PROVIDERS
Website Copy
Here's how I can help:
book a call
Your team has great ideas—but campaigns die in Google Docs because execution is a mess. Get content strategy and execution support that ships campaigns without you managing every piece.
EXECUTION SUPPORT FOR B2B TEAMS
Content Strategy
"Christine is an incredibly talented writer, has a keen eye for detail, and will take the time to understand your customer personas and journey to write quality content for your business. Our team looks forward to continuing our work with her."
-Daniela Ochoa, Content Marketing Specialist at Thinkific
"She takes the time to understand your customer personas and journey to write quality content for your business. "
watch
Get free messaging tutorials, templates, and behind-the-scenes advice on my YouTube channel—perfect for service providers just getting started.
TUTORIALS FOR THOSE GETTING STARTED
Free Resources
Every project has been on time. No matter the complexity of the subject, she dives in with a positive attitude and delivers. Christine would be an asset to any company looking for a writer."
-Christian Banach, VP of Business Development
"I'm impressed with how effortless it is for Christine to understand my content and write from my voice."
We'll review your current messaging and map out exactly what needs to change to start converting better.
Shoot me a message with your contact info and project details and I'll be in touch ASAP!